Why So Serious?

Here is one of my favorite videos about an ARG. It’s a recap of the ARG created for the release of the 2008 film The Dark Knight. It’s really one of the most remarkable advertising campaigns within the last several years, and even watching this video again for the umpteenth time gives me chills. To work on something that epic at that scale would be incredible. Here’s hoping!

Enjoy the clip!

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